Products with Purpose is our new shopping channel, designed to make ethical shopping choices simpler. With so many retailers using the words ‘sustainable’, ‘ethical’ and ‘environmentally friendly’, how do you differentiate genuine companies from misleading ones?
Born Free has hand-selected companies that pass our criteria for recommendation. We’ve spoken directly to businesses, asking tough questions or proof of ethical credentials and researched supply chains, materials and sought independent verification. We have also consulted the Ethical Consumer publication, which ranks companies based on policies towards animals, the environment, people, politics and sustainability.